BCBS MN: Winning the Age In Battle

The journey toward Medicare is a long, often worry-strewn one. Providing education and value at each step is paramount. We smiled when this big insurer let us put that strategy into action to meet their aggressive New-to-Medicare goals. We refined their contact strategy, developed valuable new content and offers, improved seminar invitations and increased their marketing universe.

The results surprised everyone—except us: a 17% lift from adding email to direct mail, a 24% increase in performance from our new four-touch strategy, plus a 12% ROI bump through Addressable Media Marketing. Now this Blue is more fearless than ever.