CELEBRITY ENDORSEMENT
AND AUTHENTIC CREATIVE
MAKE A HOME RUN
After a successful multiyear journey with Anderson, Blue KC decided to take their profits a step further by investing in a full-service AOR partnership with us. Anderson developed a campaign strategy that maximized the most measurable and scalable channels first while supplementing these deliverables with upper-funnel tactics to capture as many leads as possible. In the end, our successful creative strategy appealed to Blue KC’s target audience through authentic, hometown imagery. To top it all off, we established local credibility with a celebrity endorsement from Kansas City hero George Brett.
Campaign Results
+102%
net member rate
167%+
responses on paid media
$148
cost per acquisition
93%
growth over
a three-year period
Channels
DM | EM | DRTV | Lifestyle TV | Paid Search | Vertical Search
Print | Paid Social | Display | Microsite | Landing Pages | Content Offer
Video.
To engage Blue KC’s target audience even more, we created a video with useful Medicare information that doubled as promotional material.
Email.
Backed by local hero George Brett’s reputability, we took Blue KC’s already successful email campaign with us to new levels through a benefits- and savings-focused strategy.
Display/Facebook Ads.
Digital messaging supported direct mail across a diverse range of social media and digital platforms.
Landing Pages.
Our short and sweet landing pages delivered Blue KC’s key incentives and messages right off the bat with clear, large headers and scannable copy.
Direct Mail.
Hometown hero George Brett established local credibility through hard-hitting direct mail.
2023 Info Kit.
Promoting a free content offer throughout the campaign helped increase leads and allowed Blue KC to follow up with important information that sealed the deal.
Print ads.
Print ads spotlighting local celebrity endorsement George Brett appeared in a variety of materials to increase long-term brand awareness, enrollment, and engagement.
