Reinvesting in customers
to cultivate lasting loyalty
About Chumash Casino Resort
A destination resort and casino located in the Santa Ynez Valley of Central California
Challenge
Chumash Casino Resort sought a winning strategy to increase revenue and retention among 50,000 customers
Solution
- Devised a data-driven customer retention strategy that gave Chumash a competitive advantage over a multitude of local competitors
- Conducted an RFMP analysis, then created a powerful 1:1 marketing loyalty program that leveraged an extensive transactional database as well as additional demographic and psychographic customer data
Campaign Results
Through its loyalty program, Chumash has consistently achieved double-digit growth year over year
while also maintaining its leadership position as a destination casino.
Channels
Direct Mail
