ELEVATING DIRECT MARKETING
WITH A TOUCH OF LUXURY
About Crystal Cruises
A luxury cruise line that IS the “world’s best luxury cruise line”
Challenge
Keep Crystal top of mind amongst luxury travelers while continuing to acquire market share
Solution
- Developed and optimized a sophisticated direct-marketing strategy that incorporated luxury segmentation, predictive models, and transactional data
- Deployed upscale “moment of delight,” multichannel creative platform that resonated with a luxury-minded audience segment
Campaign Results
1,000s
Acquired thousands of
high-value new customers.
#1
Increased awareness of Crystal’s
position of #1 cruise line
Channels
Direct Mail | Email | Landing Pages | Advertising
Direct Mail.
Landing Page.
Brochure.
