TARGETED CREATIVE ACQUIRES
10K+ NEW PATIENTS
About Evernorth
Evernorth Health Centers offer a full range of services, including primary and specialty care, behavioral health, urgent care, lab testing, imaging, and pharmacy services, across 20 locations in Maricopa County.
Challenge
Evernorth Health Centers sought to attract over 10,000 new patients and grow market share in a highly competitive landscape but faced challenges due to low brand awareness.
Solution
Anderson created a breakthrough, flexible campaign tailored to diverse personas, reinforcing Evernorth’s promise: “We Treat You Better.” The go-to-market strategy featured a highly personalized, multi-channel campaign to drive awareness and patient acquisition.
Campaign Results
10K+
New patients acquired
Optimized future campaigns
Channels
Direct Mail | SEM | Social | Email | Digital Display | Connected TV (CTV)
Direct Mail.
Email.
Digital Display.
Connected TV.
