FedEx Finds Small-Business Success

FedEx Office (FXO) had a great value proposition and a ready but untapped small-business audience when it rolled out its new Business Edge loyalty program; yet it lacked the means to target and communicate to them. Our extensive CRM experience and scientific, field-proven strategies helped drive traffic and loyalty to over 1,700 retail locations and created a thriving online FXO business community through a best-in-class omnichannel marketing machine. Our small-business stories helped humanize the FedEx brand in a relatable way. And our loyalty program created real value for small businesses that earned FedEx repeat business. One year later, they had acquired more than 40,000 Business Edge loyalty customers and enjoyed over $50 million in gross sales. That’s ROI: signed, sealed, and delivered.