AFFINITY PARTNER
MARKETING PROGRAM
About MetLife
Leading global provider of insurance, annuities, and employee benefit programs
Challenge
- Find a way to enter the affiliate market with specialty insurance products
- Empower extensive sales organization and demonstrate commitment to prospective affinity partners
Solution
- Created affinity-specific collateral addressing various products and channel mixes
- Implemented a multichannel, multitouch strategy personalized to customer preferences
- Developed sales kit that included:
- – Email campaigns
- – Banner ads
- – Direct mail campaign
- – Self-Mailer
- – Brochure
- – Buckslip
- – Poster
Campaign Results
200
sales kits printed and distributed to U.S.
10
new affiliate partners goal
achieved within the first year
Channels
Email | Banner ads | Direct mail | Brochure | Poster
Direct Mail.
Poster.
Banner Ad.
Email.
Self-Mailer.
